Modernizing The Marketing Organizationa Qa With Shonodeep Modak Cmo With Ge Power
Modernizing the Marketing Organization—A Q&A with Shonodeep Modak, CMO with GE Power
Today’s consumers are empowered, asking questions, conducting research and considering other’s opinions before making a purchase decision. To stay competitive, companies must become a resource, implementing a well-thought-out inbound marketing strategy that informs and educates the target market. It’s not as simple as point and click, however.
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