- What do great CIOs have in common?
- How do they approach new ideas and see the role of IT in business?
- How do they view their teams and colleagues?
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Today’s consumers are empowered, asking questions, conducting research and considering other’s opinions before making a purchase decision. To stay competitive, companies must become a resource, implementing a well-thought-out inbound marketing strategy that informs and educates the target market. It’s not as simple as point and click, however.